--- title: About Us --- [Skip to content](https://crossroads-hospitality.com/about-us#main-content) ![Transparent-Small](https://crossroads-hospitality.com/hubfs/Transparent-Small.png "Transparent-Small") Personalized, High Quality Hospitality Management - [About](https://crossroads-hospitality.com/about-us) - [Portfolio](https://crossroads-hospitality.com/our-hotels) - [Services](https://crossroads-hospitality.com/services) - [Careers](https://crossroads-hospitality.com/careers) - [Contact](https://crossroads-hospitality.com/contact_us) [![Crossroads\_Hosp\_Logo\_Black\_WhiteOutline](https://crossroads-hospitality.com/hs-fs/hubfs/Crossroads_Hosp_Logo_Black_WhiteOutline.png?width=1912&height=605&name=Crossroads_Hosp_Logo_Black_WhiteOutline.png "Crossroads_Hosp_Logo_Black_WhiteOutline")](https://crossroads-hospitality.com/?hsLang=en) Personalized, High Quality Hospitality Management ![Transparent-Small](https://crossroads-hospitality.com/hs-fs/hubfs/Transparent-Small.png?width=330&height=100&name=Transparent-Small.png "Transparent-Small") Personalized, High Quality Hospitality Management - [About](https://crossroads-hospitality.com/about-us) - [Portfolio](https://crossroads-hospitality.com/our-hotels) - [Services](https://crossroads-hospitality.com/services) - [Careers](https://crossroads-hospitality.com/careers) - [Contact](https://crossroads-hospitality.com/contact_us) [Who We Are](https://crossroads-hospitality.com/about-us) [What We Do](https://crossroads-hospitality.com/services?hsLang=en) [Portfolio](https://crossroads-hospitality.com/our-hotels?hsLang=en) [Testimonials](https://crossroads-hospitality.com/testimonial?hsLang=en) [Contact](https://crossroads-hospitality.com/careers?hsLang=en) # About Us ![CRH\_Gathering](https://crossroads-hospitality.com/hs-fs/hubfs/CRH_Gathering.jpg?width=1920&height=851&name=CRH_Gathering.jpg "CRH_Gathering") ![About Us](https://crossroads-hospitality.com/hubfs/abword.png "About Us") ![Gregg And Tina](https://crossroads-hospitality.com/hs-fs/hubfs/1.png?width=768&height=1024&name=1.png "Gregg And Tina") > ***Founded by seasoned hospitality professionals Gregg and Tina Parsons in October 2024, Crossroads Hospitality delivers expert hotel management with a personal touch. With a combined 70 years of industry experience, Gregg and Tina are recognized leaders in hotel operations, brand development, and strategic growth.*** > > Gregg, a University of South Carolina graduate and longtime hospitality executive, brings decades of leadership and innovation, including his role as co-chair of the IHG Owners Association Technology Committee. Tina, a veteran of InterContinental Hotels Group, is a proven expert in revenue management, sales, and multi-property operations, having overseen up to 90 hotels across the Southeast. > > Together, they lead a talented team dedicated to operational excellence, guest satisfaction, and long-term profitability for hotel owners. Crossroads Hospitality specializes in hotel development, renovations, and tailored management solutions designed to meet the unique needs of every property. > > Rooted in integrity, compassion, and a love for the industry, Gregg and Tina—married for 16 years and proud parents of five daughters—are passionate about serving their teams, strengthening communities, and raising the bar for hospitality. > > Our faith is the foundation that guides both our personal and professional lives. It shapes how we approach challenges, connect with others, and strive for excellence in everything we do. We are dedicated to leading with integrity, compassion, and humility, always treating others with kindness and respect. Our mission is to create a positive impact within our teams and the communities we serve. --- ![Gregg](https://crossroads-hospitality.com/hs-fs/hubfs/Left-1.png?width=250&height=250&name=Left-1.png "Gregg") ### **Gregg Parsons** #### Chief Executive Officer Gregg Parsons is a seasoned hospitality professional with over 30 years of experience in the industry. A 1992 graduate of the University of South Carolina, Gregg earned his Bachelor of Science degree in Hotel, Restaurant, and Tourism Administration. He began his career with Holiday Inn in Myrtle Beach, SC, before joining a local hospitality company in Florence, SC, in 1996. In 1999, Gregg became the President of the company, where he served for 28 years, leading the organization through growth and success. His leadership extended beyond his company as he served as the past chairman of both the Florence County Accommodations Tax Committee and the Florence Hotel Association. Gregg has served the IHG Owners Association for the past 4 years as a member of the Technology Committee where he was recently asked to serve as the co-chair of the committee.  Gregg has a passion for technology and enjoys testing and exploring new technologies especially in the hospitality space. In 2024, Gregg took the next step in his career by founding Crossroads Hospitality, a company he takes great pride in for offering personalized, high-quality hospitality management. With a focus on development, renovations, and finance, Gregg brings a wealth of expertise and a dedication to excellence in every project he oversees. Outside of his professional achievements, Gregg is actively involved in his local church and places a high value on giving back to his community, always striving to make a positive impact both professionally and personally.  Gregg and Tina share 5 beautiful daughters, loves dogs, spending time travelling and enjoys being on the water. ![Tina](https://crossroads-hospitality.com/hs-fs/hubfs/Right-2.png?width=250&height=250&name=Right-2.png "Tina") ### **Tina Parsons** #### Chief Operating Officer With over 35 years of experience in the hospitality industry, I have developed deep and diverse expertise in every facet of the industry, from revenue management to sales and operations. I have worked with some of the leading hotel brands and franchises, such as InterContinental Hotels Group, where I served as a Franchise Performance Support Manager for nearly 17 years managing a portfolio of up to 90 properties across the Carolinas and Georgia. I am passionate about building and maintaining strong relationships with the franchise owner community, as well as driving brand performance and excellence across all aspects of hotel operations. I leverage my skills in process improvement, quality assurance, and customer satisfaction to deliver optimal results for our clients and guests. My mission is to create a culture of hospitality, excellence, and growth.   Gregg and I have been happily married for 16 years. We are both deeply committed to leading this incredible organization, alongside a team made up of some of the most talented individuals in the industry. Together, we are blessed with five daughters and share a love for dogs, traveling, and anything related to the water.   Our faith is the foundation that guides both our personal and professional lives. It shapes how we approach challenges, interact with others, and pursue excellence in everything we do. We are dedicated to leading with integrity, compassion, and humility, always striving to treat others with kindness and respect. Our goal is to contribute positively to our teams and the communities we are a part of.   We believe our faith not only motivates us to achieve our goals but also to make a meaningful, lasting impact on those around us. We aim to be a source of encouragement and support for others, trusting that by staying true to these values, we can foster an environment where everyone has the opportunity to thrive. ## **Our Team** ![Blank](https://crossroads-hospitality.com/hs-fs/hubfs/Blank.jpg?width=2000&height=2000&name=Blank.jpg "Blank") ### Anthoney Simmons #### Executive Vice President \* ![jamiesquare](https://crossroads-hospitality.com/hs-fs/hubfs/jamiesquare.png?width=1200&height=1200&name=jamiesquare.png "jamiesquare") ### Jamie Leviner #### Vice President of  Performance & Analytics As the Vice President of Performance & Analytics  at Crossroads Hospitality, Jamie Leviner brings more than 25 years of diverse experience in the hospitality industry, driving operational excellence across a portfolio of 10 hotels throughout Georgia and the Carolinas. Jamie’s hospitality journey began as a General Manager in North Carolina, followed by 15 impactful years as a Quality Consultant for IHG Hotels & Resorts, where he developed extensive expertise in quality assurance, operational standards, and guest satisfaction. Jamie is passionate about developing high-performing teams, strengthening hotel operations, and delivering exceptional guest experiences. His commitment to continuous improvement and operational excellence continues to support the growth and success of Crossroads Hospitality and its portfolio of hotels. ![1773118522449](https://crossroads-hospitality.com/hs-fs/hubfs/1773118522449.png?width=800&height=800&name=1773118522449.png "1773118522449") ### Melissa Cipkala #### Vice President of Commercial Strategy With over 25 years of experience in hotel sales and revenue management, Melissa Hornyack is a seasoned professional known for optimizing revenue strategies across major brands. Currently, as Vice President of Commercial Strategy at Crossroads Hospitality, she applies her expertise to enhance revenue management practices across the company's portfolio. Melissa has held various leadership roles, consistently delivering outstanding results and earning recognition as a trusted leader in the industry. Her strategic approach continues to drive success and inspire those around her. Residing in Mt. Pleasant, SC, Melissa enjoys spending time with her family and two dogs at the beach or traveling the world. ![Jan-1](https://crossroads-hospitality.com/hs-fs/hubfs/Jan-1.jpg?width=2000&height=2000&name=Jan-1.jpg "Jan-1") ### Jan Johnson #### Vice President of People & Culture Born and raised in South Carolina, Jan Johnson brings a diverse professional background and a passion for building meaningful relationships. She holds a Master’s degree in Business with a focus on Human Resources and transitioned into the hospitality industry in 2023 before joining Crossroads Hospitality in 2024. Jan is passionate about human resources, fostering positive workplace relationships, and building strong teams dedicated to delivering exceptional service. She values the culture and principles of Crossroads Hospitality and is committed to supporting both team members and the continued growth of the organization. Outside of work, Jan enjoys spending time outdoors, especially at the beach, as well as spending quality time with her family, children, grandchildren, and lifelong friends. She is also an avid reader and enjoys creating lasting personal connections with those around her. ![Brian](https://crossroads-hospitality.com/hs-fs/hubfs/Brian.jpg?width=1200&height=1200&name=Brian.jpg "Brian") ### Brian Seal #### Vice President of Operations Brian Seal is a seasoned hospitality professional with more than 24 years of industry experience. Originally from Western North Carolina, Brian relocated to Myrtle Beach to pursue his career in hospitality, gaining valuable experience across multiple departments and areas of hotel operations. His career includes serving as a General Manager with Comfort Inn, followed by nine years with Holiday Inn Express under IHG. Brian joined Crossroads Hospitality in 2023 as Operations Manager and has since advanced to Vice President of Operations, where he oversees operations across the company’s hotel portfolio. Known for his versatility and hands-on leadership approach, Brian brings a comprehensive understanding of hotel operations and a strong ability to adapt across brands, markets, and operational challenges. He is passionate about developing strong teams, building meaningful relationships, and driving operational excellence while supporting the continued growth and success of Crossroads Hospitality. ![Lynette-1](https://crossroads-hospitality.com/hs-fs/hubfs/Lynette-1.jpg?width=1200&height=1200&name=Lynette-1.jpg "Lynette-1") ### Lynette Caldwell ### Regional Director of Operations With over 10 years of experience in retail as a General Sales Manager and Store Training Manager, Lynette transitioned into hospitality after relocating to Georgia as a single mom. Starting as a Night Auditor, she quickly advanced under strong leadership, eventually being promoted to General Manager at Holiday Inn Express, where she grew revenue from $2 million to over $5 million annually. In 2024, Lynette joined Crossroads Hospitality as a Task Force General Manager, continuing to develop staff and enhance operations. She believes hospitality is her calling, driven by a passion for helping guests and fostering team growth. Isaiah 41:10-13 keeps her grounded, reminding her that with faith and hard work, she can overcome any challenge. ![Blank](https://crossroads-hospitality.com/hs-fs/hubfs/Blank.jpg?width=2000&height=2000&name=Blank.jpg "Blank") ### Nickie Berube #### Senior Portfolio Revenue Manager Nickie Berube brings more than 25 years of experience in the hospitality industry, with the past 13 years focused specifically on Revenue Management. She is an accomplished Revenue Management leader with extensive expertise in pricing strategy, demand analysis, yield management, forecasting, and revenue optimization across multi-property hotel portfolios. Throughout her career, Nickie has been dedicated to identifying and maximizing revenue opportunities while developing effective strategies that drive both top-line performance and long-term growth. She is passionate about mentoring and supporting teams, strengthening revenue management processes, and implementing best-in-class practices that help properties achieve their full potential. Outside of work, Nickie enjoys traveling, spending quality time with her family, exploring new destinations, and trying new restaurants. ![Brianna](https://crossroads-hospitality.com/hs-fs/hubfs/Brianna.jpg?width=1200&height=1200&name=Brianna.jpg "Brianna") ### Brianna Peters #### Portfolio Revenue Manager Brianna Peters is a graduate of the University of Central Florida’s Rosen College of Hospitality Management and brings a diverse background in hospitality, technology, and revenue strategy to Crossroads Hospitality. With previous experience in the golf industry and computer systems, she developed a strong interest in the role technology and data play in improving hotel performance. At Crossroads Hospitality, Brianna supports team members across the portfolio by helping bridge the gap between technology, operations, and commercial strategy. She is passionate about providing resources and support that help property teams work more efficiently, solve challenges, and succeed in their day-to-day roles. As Portfolio Revenue Manager, Brianna continues to expand her expertise in revenue management, using data, market trends, and strategic pricing to identify opportunities and strengthen hotel performance. Her versatility allows her to support multiple areas of the organization while continuing to grow her portfolio-level skill set and contribute to the overall success of Crossroads Hospitality. ![thumbnail\_original-64EBD20A-13C5-4711-B755-856A15971728](https://crossroads-hospitality.com/hs-fs/hubfs/thumbnail_original-64EBD20A-13C5-4711-B755-856A15971728.jpg?width=500&height=500&name=thumbnail_original-64EBD20A-13C5-4711-B755-856A15971728.jpg "thumbnail_original-64EBD20A-13C5-4711-B755-856A15971728") ### Colleen Jaeger #### Regional Director of Sales Colleen’s career in hospitality began long before her first official role — she grew up in a charming New England motel operated by her family. This unique upbringing shaped her work ethic, her love for welcoming others, and the relationship-driven approach she brings to her role as Director of Sales for Crossroads Hospitality. Throughout her career, Colleen has held diverse roles across hospitality and tourism, including operations, event management, sales, and marketing. This broad foundation allows her to identify opportunities, build meaningful partnerships, and craft sales strategies that connect hotels with their ideal guests and markets. As Director of Sales, Colleen leads sales performance across multiple markets, drives revenue initiatives to achieve strong results. Her leadership style is collaborative, hands-on, and rooted in a genuine commitment to hospitality. ![Kelsey](https://crossroads-hospitality.com/hs-fs/hubfs/Kelsey.jpg?width=1024&height=1024&name=Kelsey.jpg "Kelsey") ### Kelsey O'Connor #### Area Director of Sales Kelsey O’Connor is an accomplished hospitality sales leader recognized for driving revenue, strengthening client partnerships, and delivering exceptional event experiences. Kelsey’s expertise spans corporate and group sales, forecasting, and high‑volume event management, supported by more than a decade of professional wedding planning experience. Before transitioning fully into hotel and venue sales, Kelsey spent ten years as owner of Kelsey O Events, where she managed budgets, timelines, vendor relationships, and full‑scale event execution. This foundation in luxury weddings and complex social events gives her a unique ability to anticipate client needs, solve problems under pressure, and deliver seamless, detail‑driven experiences. She is known for her energetic leadership style, creative sales strategies, and consistent ability to exceed goals in competitive markets—bringing both operational precision and a planner’s eye for memorable moments to every client interaction.   ![Dawn](https://crossroads-hospitality.com/hs-fs/hubfs/Dawn.jpg?width=1200&height=1200&name=Dawn.jpg "Dawn") ### Dawn Durante #### Human Resources Support Specialist  \* ![Skyler](https://crossroads-hospitality.com/hs-fs/hubfs/Skyler.jpg?width=1200&height=1200&name=Skyler.jpg "Skyler") ### Skyler Doriety #### Data Analyst  Skyler brings a strong background in the transportation industry, where he developed a reputation for reliability, dedication, and a steadfast commitment to excellence. Growing up on a farm instilled in him the values of hard work, responsibility, and perseverance from an early age. These experiences shaped his strong work ethic and reinforced the importance of accountability, teamwork, and seeing every job through to completion. Today, Skyler is passionate about the future of hospitality and dedicated to contributing to its continued growth and success. With a commitment to continuous learning and improvement, he looks forward to growing within the hospitality industry while maintaining the values of hard work, integrity, and dedication that have guided him throughout his life. ![Dawn](https://crossroads-hospitality.com/hs-fs/hubfs/Dawn.jpg?width=1200&height=1200&name=Dawn.jpg "Dawn") ### Dawn Durante #### Human Resources Support Specialist ![Skyler](https://crossroads-hospitality.com/hs-fs/hubfs/Skyler.jpg?width=1200&height=1200&name=Skyler.jpg "Skyler") ### Skyler Doriety #### Data Analyst  Skyler brings a strong background in the transportation industry, where he developed a reputation for reliability, dedication, and a steadfast commitment to excellence. Growing up on a farm instilled in him the values of hard work, responsibility, and perseverance from an early age. These experiences shaped his strong work ethic and reinforced the importance of accountability, teamwork, and seeing every job through to completion. Today, Skyler is passionate about the future of hospitality and dedicated to contributing to its continued growth and success. With a commitment to continuous learning and improvement, he looks forward to growing within the hospitality industry while maintaining the values of hard work, integrity, and dedication that have guided him throughout his life. ![INNdie](https://crossroads-hospitality.com/hs-fs/hubfs/INNdie.png?width=1200&height=1200&name=INNdie.png "INNdie") ### "INN"die Parsons #### Doggie Director of Guest Happiness Inndie Parsons contributes to the spirit and culture of our hospitality brand by serving as a beloved morale booster for our team.  Inndie is a reminder that happiness starts from within—and it’s her behind-the-scenes support that helps keep our hospitality team at its best. - ![](https://crossroads-hospitality.com/hs-fs/hubfs/b25effd9ba060b2954d3699bf7cb7ba0.jpg?width=2048&height=1365&name=b25effd9ba060b2954d3699bf7cb7ba0.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/88283019862003c3d802f3363a2186d0.jpg?width=2048&height=1365&name=88283019862003c3d802f3363a2186d0.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/b577007c5d2b359e491d8d4d2a248b1b.jpg?width=2048&height=1365&name=b577007c5d2b359e491d8d4d2a248b1b.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/b5384365edf8dbf04bcac94a1b94a1ad.jpg?width=2048&height=1365&name=b5384365edf8dbf04bcac94a1b94a1ad.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/c9375e3b5249df98f6700a4dfcacaec7.jpg?width=2048&height=1365&name=c9375e3b5249df98f6700a4dfcacaec7.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/a94ad10761eb7891921cc44218cdbad9.jpg?width=2048&height=1365&name=a94ad10761eb7891921cc44218cdbad9.jpg) - ![](https://crossroads-hospitality.com/hs-fs/hubfs/Leo.jpg?width=1024&height=768&name=Leo.jpg) [facebook-f icon](https://www.facebook.com/profile.php?id=61566554524788) [linkedin-in icon](https://www.linkedin.com/company/crossroads-hospitality/about/) [instagram icon](https://www.instagram.com/crossroads_hospitality/) --- [![](https://crossroads-hospitality.com/hs-fs/hubfs/Transparent-Small.png?width=500&height=151&name=Transparent-Small.png)](https://crossroads-hospitality.com/?hsLang=en) - ###### [info@crossroads-hospitality.com](mailto:info@crossroads-hospitality.com) - ###### (843) 603-4700[tel:+18436034700](tel:+18436034700)  Florence, SC  Crossroads Hospitality © 2024