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Personalized, High Quality Hospitality Management
Crossroads Hospitality
Personalized, High Quality Hospitality Management
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Personalized, High Quality Hospitality Management
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Full Hotel Management

Responsible for day-to-day operational oversight with a disciplined focus on delivering service excellence, driving continuous improvements in efficiency, and ensuring consistent compliance with established brand standards. This role involves monitoring performance, reinforcing best practices, and aligning daily execution with organizational expectations to protect brand integrity while optimizing the customer experience.

RevenueManagement

Sales & Revenue Management

Driving Performance Through Strategy, Insight, and Partnership 

At Crossroads Hospitality, sales and revenue are not siloed functions—they are fully integrated into how we operate, support, and grow our hotels. Our sales and revenue support services are designed to maximize topline performance, strengthen market positioning, and create sustainable profitability for owners. We combine data-driven strategy, hands-on execution, and close collaboration with on-property teams to ensure every opportunity is captured and every decision is intentional.

ConwaySCNewHotel

New Property Development

We support new hotel developments by bringing an operational perspective to the planning and execution process. Working alongside owners, developers, and project teams, we help align design, budgeting, and timelines with long-term operating and performance goals.

MyrtleBeach

Operational support during renovation

We provide operational support during hotel renovation projects to help maintain performance while minimizing disruption to guests and on-property teams. Working closely with ownership, contractors, and hotel leadership, we help coordinate phasing, operational planning, and communication throughout the renovation process.

Our team

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Louise Patton

Louise Patton

CEO and Founder

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Micheal Barton

Micheal Barton

Chief Operating Officer

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Angela Brooks

Angela Brooks

Chief Technology Officer

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Brian Lee

Brian Lee

Chief Financial Officer

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Anne Kim

Anne Kim

Chief Design Officer

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Sara Ortiz

Sara Ortiz

Chief People Officer

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